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North County Trade Records, October 3



The tourist office announces a new CEO

Visit Carlsbad, the city of Carlsbad’s destination marketing organization, has announced that Kim Sidoriak is its new President and CEO. She was previously Marketing Director for Santa Monica Travel & Tourism. There, she revamped the Santa Monica destination brand identity and launched the organization’s five-year strategic plan. She is also a member of the Visit California Brand and Content Committee and has earned the Certified Destination Management Executive designation from Destinations International. She has also held marketing communications positions for Hilton Hotels Corporation and Saatchi & Saatchi Advertising. Sidoriak graduated from the University of Southern California with a Bachelor of Arts in Communication. See visitcarlsbad.com.


City wins award for mural project

The town of Escondido recently received the 2021 Helen Putnam Award for Excellence in Economic Development through the Arts for the “Beautify Escondido” mural project, which promoted local artwork during the COVID pandemic -19 to increase pedestrian traffic to businesses on Grand Avenue. Escondido adopted an emergency resumption strategy, which included installing barriers along Grand Avenue to allow for expansion of exterior sidewalks and street restaurants and retail outlets. Once the businesses moved outside, the artistic community in Escondido painted the fences white with art to help them grab attention. This community movement now brings visitors to see the art and support local businesses. Watch a video on www.youtube.com/watch?v=F9eb2dbq3YQ. The Helen Putnam Award for Excellence was established in 1982 by the League of California Cities. It is awarded annually to recognize the outstanding achievements and innovative solutions of the 482 cities of California. The 2021 laureates, recognized for their exceptional programs, were chosen from 125 nominations.


House hosts café hour

The Fallbrook Chamber of Commerce hosts a first Monday coffee at 9 a.m. on Monday at the chamber office, 111 S. Main Ave. Coffee, cookies and networking for chamber members, guests and visitors. Call (760) 728-5845


Free Financial Webinars on Wednesdays

The San Diego County Credit Union presents free interactive webinars on financial topics on Wednesdays. Webinars are open to the public, but virtual space is limited and reservations are required. The webinars are part of ongoing financial education programs hosted by SDCCU to help provide the community with access to free information on financial wellness. Almost two dozen different subjects rotate each week. For a full list visit sdccu.com/fww. This Wednesday’s webinars include: 9 am-10am: Reaching the Money Milestones; noon-1 p.m., Scams and How to Protect Your Finances; and from 3 p.m. to 4 p.m., Estate planning and retirement. To register or for more details, visit sdccu.com/fww.


VCC program opens new building

The Vista Community Clinic Resilience Program will celebrate the opening of a new building at 6:30 p.m. Monday at 4055 Oceanside Blvd., Suite D, in Oceanside. The public is invited to the opening and celebration, and masks are mandatory once inside. Resilience was created in 2018 to serve high-risk youth and young adults, ages 12 to 24, in Oceanside and North County areas who are on probation or leaving juvenile custody. Mentors with first-hand experience help rehabilitate young offenders and reduce recidivism rates. The program has helped 106 young men and women in the region to date. The new building means they have a place nearby just for them. Call Program Manager Jimmy Figueroa at (760) 473-9650 or email jaime[email protected] Learn more about VCC’s services and programs at vcc.org.

New incubator program to help women

The National Veterans Chamber of Commerce, SCORE Mentors and the Oceanside Chamber of Commerce are piloting a free business incubator program through Zoom. The Women Entrepreneur Incubator program helps train entrepreneurs in one of three streams: social media management business, virtual assistant business, and professional / personal coaching. The three organizations provide training, technical assistance, mentoring, peer support and financial information. Each entrepreneur will benefit from in-person coaching and mentoring at the Oceanside House office following the online training sessions. To participate in the next class, contact Victoria Carlborg at [email protected]


Coffee back to brewing

North City, the urban development located in San Marcos, has announced the reopening of Copa Vida, one of its tenants. The cafe, located at 250 North City Drive, is now open 7 a.m. to 3 p.m. Monday through Friday and offers specialty coffee and tea, quality roasted beans, and home-cooked meals for breakfast and lunch. . Seasonal drinks include pumpkin and spice latte, fall cappuccino, and award-winning jubilation made with homemade black plum syrup, Madagascan vanilla-infused oat milk, and fleur-de-lis water. ‘orange tree. Copa Vida was founded in 2013 by Elena and Steve Chang, who now operate multiple locations in Southern California. Other sites in the area are Carmel Valley and Del Mar. Visit www.copa-vida.com.


The Chamber announces a trade exhibition

The annual Vista Business Expo hosted by the Vista Chamber of Commerce will be held from 4 p.m. to 7 p.m. on November 10 at the Vista Civic Center. This year’s event, which is open to the public, will also include a hiring fair. The event is free for those who register for www.vistachamber.org, otherwise tickets cost $ 5. Supplier registration is also open at https://bit.ly/3F0xDul. Call (760) 726-1122 or email [email protected]

Send articles at least two weeks before the events to [email protected] Please put “Business News” in the subject line.

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