As a long-time authority in the category, the LifeStyles® brand aims to instill a sense of safety, confidence and creativity in everyone throughout the sexual experience. Recognizing the changing attitudes of today’s consumers, the brand is revamping the aesthetic of its reliable and accessible collection to connect more deeply with on-shelf users.
“LifeStyles has over 100 years of history exclusively dedicated to sexual wellness. We take tremendous pride in being a trusted resource that enables better connections for everyone,” said M’lou Walker, CEO of LifeStyles Healthcare. “When customers see our products, we want them to be as excited about picking them up as we are making them. Our revitalized design was designed to instantly inspire shoppers to explore more fulfilling sexual experiences with confidence and comfort.”
The LifeStyles® brand offers a range of products including condoms, lubricants and accessories. The newly launched package is starting to roll out at retailers nationwide, including Walmart, Walgreens, Rite Aid and more.
The history of LifeStyles Healthcare dates back to 1905 when Eric Ansell started making condoms in Richmond, Australia. Today, LifeStyles is a global leader in the sexual wellness industry, comprising a wide range of condoms, personal lubricants and other related products. LifeStyles is the world’s second largest condom company with leading latex brands such as LifeStyles®, Jissbon®, Manix®, Unimil®, Blowtex® and others, as well as the fast growing and highly innovative non-latex condom brand SKYN®. LifeStyles Healthcare was established on September 1, 2017 when the consortium of Humanwell Healthcare and CITIC Capital purchased the Sexual Wellness division of Ansell.
LifeStyles, ® and ™ are registered trademarks owned by LifeStyles Healthcare, Pte. Ltd in various jurisdictions.
SOURCE Lifestyles Healthcare