Betolar continues its expansion in Asia with the first commercial agreements signed in India for the Low-Carbon Geoprime® solution

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Betolar has signed its first commercial agreements in India. The company and three Indian concrete manufacturers have entered into commercial agreements to use a low-carbon Geoprime solution that uses industrial secondary streams as an alternative to cement.

The contractual partners are Sneh Precast, Shiv Tiles and Balaiji Cement Products. The companies’ product offering focuses on various concrete products for infrastructure and environmental construction, such as pipes and paving materials. The three commercial agreements signed target a total volume of concrete production of 250,000 tonnes by the end of 2023.

“Last week, we opened up the Asian market with a trade agreement in Vietnam. We are now continuing to market our Geoprime solution in India, a major construction market in Asia,” says Juha Pinomaa, Head of Asian operations of Betolar.

Contract partners are entitled to use the Geoprime product family of solutions developed by Betolar in the manufacture of concrete products, combined with continuous product development and expert services, and in the future also a data medium. Contractors also have the right to use the Geoprime brand in their products produced in accordance with the concept.

The largest of the three companies is Sneh Precast, which specializes in the production of colorful and demanding paving slabs.

“In our corporate values, we are committed to being at the forefront of development and adopting technologies that promote sustainable development in our industry. Betolar’s company DNA has the same commitment to continuous development as we do. The great thing about the Geoprime solution is that the production process does not need to be redesigned, but the low carbon solution can be implemented by adjusting the existing process,” says Pravin Chaudhari, CEO of Sneh Precast.

In addition to the three commercial agreements, Betolar has signed a letter of intent with one of India’s largest conglomerates, Godrej & Boyce. The agreement should lead to a commercial agreement at the end of the pilot phase.

Godrej Construction, part of Godrej & Boyce Mfg Co ltd, builds sustainable building materials and provides complete civil engineering solutions. The company is, among other things, involved in the construction of the Mumbai metro network. The turnover of Godrej & Boyce Mfg Co ltd is INR 115 billion or €1.4 billion.

The Indian government is pushing for the country’s construction industry to switch to more environmentally friendly building materials. Replacing cement with industrial lateral flows in concrete production is one of the key means. The government aims to reduce CO2 emissions by 45% by 2030 and aim for carbon neutrality by 2070.

“The agreements now signed support the Indian government’s climate objectives and open up significant opportunities to promote the local circular economy. We have tested several local secondary streams in India, which opens up the possibility of using an increasing amount of various industrial secondary streams for the production of Geoprime concrete,” says Juha Pinomaa.

Sustainable housing company TARA strives to build affordable housing in India with rural entrepreneurs. Betolar and TARA have been working together for over two years. TARA supported Betolar in the development of solutions to use different local lateral flows for the manufacture of concrete.

“The construction sector is one of the biggest contributors to CO2 emissions in the world. New, low-carbon and widely affordable building materials, such as the Geoprime solution, are key to achieving national goals for universal housing and robust infrastructure, while rapidly reducing India’s carbon footprint », declares Dr Ashok Khosla, President of Tara. “By leveraging TARA’s sustainability and local expertise, combined with Betolar’s innovative materials technology, we are able to provide sustainable cementless alternatives to the Indian market.”

Betolar has developed the Geoprime solution for the production of durable, long-lasting and low-carbon concrete using industrial lateral flows as an alternative to cement. Betolar thus enables the green transition of different industries and makes concrete a sustainable building material.


The Geoprime solution brings immediate reductions in CO2 emissions without major changes in the manufacturing process. Betolar is developing a recipe optimization data platform that will bring together concrete manufacturers and sidestream producers.

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