ASI Names 2021 Most Powerful People in Promotional Products Industry


Posted: October 26, 2021 at 3:49 p.m. MDT|Update: 55 minutes ago

TREVOSE, Pennsylvania., October 26, 2021 / PRNewswire / – The Institute specializing in advertising® (ASI), the world’s largest education, media and marketing organization serving $ 20.7 billion the promotional products industry, today announced the Power 50 list of the most influential executives in the industry. Phil Koose, Founder of BAMKO and Chief Strategy Officer of its parent company, Superior Group of Companies, was named # 1 Most Powerful People in Industry.

Phil Koosed # 1 on ASI’s 2021 Power 50 List

The rest of the top five feature industry leaders with far-reaching influence. They are, in order: Jonathan isaacson, CEO / President of Gemline; Jo-an lantz, CEO / Chairman of Geiger; Jeremy Lott, president / CEO of SanMar; and Marc Simon, CEO of HALO Branded Solutions.

This year’s exclusive ranking features the executives of many companies who have successfully pivoted their businesses during the coronavirus pandemic. Koosed’s leadership has been essential for BAMKO to focus on PPE, which has significantly contributed to increasing its annual promotional revenue in North America from 78.5% to $ 194 million in 2020 – the biggest year-over-year increase for any of the 40 largest distribution companies.

“Congratulations to all of the executives, visionaries and business champions included in the prestigious Power 50. Timothy M. Andrews, President and CEO of ASI.

The promotional products industry includes suppliers who manufacture, purchase and / or print products and distributors who market and sell these products to customers. The biggest brands in the world, as well as non-profit organizations, schools, hospitals and small businesses, often offer promotional products with logo to advertise their business or event and to thank employees and customers.

ASI unveiled the Counselor 2021 Power 50 at the Virtual UPS Power Summit. The industry’s premier event featured a speech by Richard Montañez, who went from janitor at Frito-Lay to vice president of PepsiCo.

Launched in 2006, the Counselor Power 50 annually highlights the leaders of distributors and suppliers who have a significant impact in the promotional market.

About UPS
The Specialty Institute of Advertising (ASI®; serves a network of 25,000 suppliers, distributors and decorators in the $ 20.7 billion promotional products industry.

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SOURCE Advertising Specialty Institute

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