60 small businesses benefit from a new marketing platform



A Nudge Ambassador talks to a potential customer at an exhibition booth. Massy Stores and Nudge have teamed up to help 60 small businesses in the region. –

Several small entrepreneurs in the region have been given a new platform to grow their businesses, expand their audiences and embark on development opportunities.

In a press release issued on Friday, Massy Stores said that in collaboration with Nudge, a social entrepreneurship platform has been presented to 60 small businesses in Trinidad and Tobago, Barbados and Saint Lucia.

It enabled attendees to learn about best practices for managing and developing a business, including branding, packaging, quality control, budgeting and sales, while providing a mentoring and strategic placement on the shelves of Massy stores.

Massy Group of Companies Integrated Retail Portfolio Executive Chairman David Affonso said business owners recognize that being able to store a product on a shelf doesn’t necessarily guarantee its success.

He explained that Nudge seeks to teach, learn and share strategies with his cohorts through a flexible process of sharing knowledge and skills.

“All businesses started out as someone’s dream at some point. But it takes that belief in yourself, commitment, courage and everything in between to be successful. We have an obligation to give back to the communities and countries where we operate, ”Alfonso said.

Locally, the Nudge corner stores have moved from temporary spaces to semi-permanent gondolas specially designed and located in prime locations.

Nudge corner stores include Immortelle Beauty, Galt and Maree, Cocoa Dreams Estate, Aviaire Body, De Jeunesse and Art Naturals: Soap and Spa Essentials, in Massy stores in Trincity, Gulf View, Marabella, Maraval, Alyce Glen and Westmoorings, and will be online until mid-November.

Shenelle Fife, owner of body care brand De Jeunesse, said, “Although the dream is to grow taller and taller, the journey is difficult. As my sales increase and my customer base expands, I am in a hurry to improve production planning, financial projections, cash flow, SKU rationalization, forgery protection and barcodes. I had never thought about these things in detail before.

She added that being coached by the retail experts at Massy Stores has really helped her grow in a sustainable way.

Entrepreneurs in Barbados and St. Lucia also hoped to learn from the TT model, the statement said, and market stalls launched in those countries featured local, handmade products, staffed with ambassadors. Nudge that communicated the selling points of each product.

Nudge products, Massy said, are also benefiting from in-store promotions in an effort to encourage customers to rally around products made by their own communities.

Nudge was launched in July 2020, after two years of planning by entrepreneur Anya Ayoung-Chee and senior vice president of people and culture at Massy Group Julie Avey. Massy Group of Companies has invested US $ 1 million in the project.

“For some members of our community, increasing sales and being a permanent supplier to Massy stores is a dream. For others, presenting their product to a larger customer base has led to an order book that will give more confidence for future sales.

“I have learned so much and it is clear that we have to listen to the needs of entrepreneurs. We can’t assume that we always know what’s needed, ”Avey said.

Massy added that he really lived up to his #MicroIsMighty mantra by opening doors for local businesses to access larger markets.


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